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Will A/VR technology change conventional shopping?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. In Virtual Reality (VR), the users’ perception of reality is completely based on virtual information. In Augmented Reality (AR) the user is provided with additional computer generated information that enhances their perception of reality.
Augmented reality blends what the user sees in their real surroundings with digital content generated by computer software. The additional software-generated images with the virtual scene typically enhance how the real surroundings look in some way.

Consumers today are more demanding about shopping process. They want to get info about products they want to buy without foregoing time or effort. Augmented and virtual reality (A/VR) technology is a solution that meets bigger shopper expectation. A/VR is a technology that can provide the solutions needed to simplify people busy life. Nielsen Case Study about understanding Viewer Engagement in New Environments, confirms it. This study showed that VR environments are meaningfully more engaging than 360-degree video or TV environments.  It was found that content in VR is more emotionally engaging than content in other environments, eliciting a 27% higher emotional engagement than the TV experience.

A/VR technology are allowing shoppers “virtually try before you buy” scenarios and smarter decision making for consumers, especially when purchasing new or unknown products. So, as global consumers listed A/VR as the top technology they’re willing to use to assess products, Companies gets the tools to reach out to consumers where they are. A/VR technology is opening up doors for companies to interact, engage and share information with consumers. Artificial intelligence and machine learning is expected to drive more intelligent data interpretation, allowing businesses to personalize, predict and recommend products and offers based on shopper habits and preferences. The same data and technology will also give companies a better sense of how their marketing investments are attributed to sales outcomes, helping them to optimize and individualize future campaigns.

With all this in mind, it is not hard to imagine how A/VR technology will make a major impact on and change conventional shopping experience in the next years.

New employment trends to follow in 2019

Top Employment Trend no. 1
The way we hire is completely changed. Compared to a few years ago, candidates now have much more power over the availability of job search information.
According to surveys, the current job market is 90% candidate-driven. That means you no longer choose talent. But the Talent chooses you.
As a result, finding and hiring ideal job candidates, especially those with skills, has become extremely difficult, expensive and time consuming.

Top Employment Trend no. 2: Employment Marketing


What is Employment Marketing?
Employment marketing strategy is based on the implementation of marketing tactics in employment. Recruitment marketing is the process of nurturing and attracting talented individuals to work in your organization.

Importance of Employment Marketing ..
Employment marketing is a discipline that is introduced as a consequence of the current state of the labor market. Its main purpose is to keep abreast of the latest market trends and offer solutions to the companies that best accept these new challenges. Companies that are first to adopt these new hiring practices are likely to attract the best talent. This is why Employment Marketing will be the sole highlight of 2019 employment trends.

What is Incoming Recruitment?
Inbound Recruitment is a marketing strategy for hiring where you proactively and constantly recruit candidates to get them to choose you as their next employer. Your goal in incoming employment is to attract, convert and hire candidates.

Top Employment Trend no. 3: Employer branding

What is an Employer Brand?
Employer brand is a term commonly used to describe an organization’s reputation and popularity as an employer and its value to employees, as opposed to the more general corporate brand reputation and customer value proposition.

The Importance of Employer Branding
LinkedIn surveys have shown that more than 75% of job seekers research the reputation of the company and the employer’s brand before applying. Bad reputation companies are not only struggling to attract candidates, but also struggling to retain employees. This is why employer branding is one of the top employment trends in 2019!

5 add-on for Google Chrome that can help you for sure

“Check My Links”

The free Check My Links allows you to “comb through” all the links in the text you have published, or you just want to publish. After you install this Google Chrome plugin and open the page you want to check, click on Check My Links icon, and in the special window you will see all the links – those which are not ok are red, those who are problematic are yellow, and links with Where all is well are green. This way, you’ll know if you’ve linked something right or not.

Momentum

The Momentum is also a free add-on for Google Chrome that works by the principle “to do” list. Each time you open Chrome, the Momentum will ask you what is your main task (focus) for that day, which means that the point of this plugin is to guide you through your obligations and help you to skip anything or forget it. When you’ve finished all of the tasks you typed, just wait for them as ready or clear them. Useful, isn’t it?

“Grammarly”

If you are working in English, this add-on to Google Chrome is all you ever wanted to have! 🙂 guess, thanks to him you can say goodbye to grammatical errors both in blogs and on social media announcements, because Grammarly will correct you! And yes, it’s free!

“Discoverly”

With this free add-on, you’ll be able to discover all of your social media profiles (and common connections) to the person you’re interested in, and you might want to connect to. Given that Discoverly “cooperates” with Gmail, the same boxing will appear when you click an email.

“GYPHY”

You must know about GYPHY, only you might not know it was a Google Chrome add-on. Thanks to it, you can easily add a gif wherever you want.