Google Analytics is golden standard for tracking website and marketing performance. Over the years, Google has released more versions starting with:

  • Google Analytics: The very first instance of Google Analytics, which came out in 2005
  • Universal Analytics (UA): The new and improved version of Google Analytics that came out in 2012
  • Google Analytics 360: Software suite that, in addition to Universal Analytics, provides Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. Came out in 2016.
  • Google Analytics 4: The latest version of Google Analytics, which came out on October 14, 2020.

Google has made additions and improvements to the platform, and Starting July 1, 2023, Universal Analytics will be replaced by Google Analytics 4.

The official announcement is “On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into your GA 4 properties.”

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies.

Meanwhile, Google Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.

Google Analytics 4 is designed with privacy at its core to provide a better experience for both our customers and their users. It helps businesses meet evolving needs and user expectations, with more comprehensive and granular controls for data collection and usage.

Importantly, Google Analytics 4 will also no longer store IP addresses. These solutions and controls are especially necessary in today’s international data privacy landscape, where users are increasingly expecting more privacy protections and control over their data.

If you run Google Ads refer to Google’s page on how to switch to Google Analytics 4—which breaks the process down into 12 steps with effort levels indicated for each step.

5 add-on for Google Chrome that can help you for sure

My Links”

The free Check My Links allows you to “comb
through” all the links in the text you have published, or you just want to
publish. After you install this Google Chrome plugin and open the page you want
to check, click on Check My Links icon, and in the special window you will see
all the links – those which are not ok are red, those who are problematic are
yellow, and links with Where all is well are green. This way, you’ll know if
you’ve linked something right or not.


The Momentum is also a free add-on for Google Chrome that
works by the principle “to do” list. Each time you open Chrome, the
Momentum will ask you what is your main task (focus) for that day, which means
that the point of this plugin is to guide you through your obligations and help
you to skip anything or forget it. When you’ve finished all of the tasks you
typed, just wait for them as ready or clear them. Useful, isn’t it?


If you are working in English, this add-on to Google
Chrome is all you ever wanted to have! 🙂 guess, thanks to him you can
say goodbye to grammatical errors both in blogs and on social media
announcements, because Grammarly will correct you! And yes, it’s free!


With this free add-on, you’ll be able to discover all of
your social media profiles (and common connections) to the person you’re interested
in, and you might want to connect to. Given that Discoverly
“cooperates” with Gmail, the same boxing will appear when you click
an email.


You must know about GYPHY, only you might not know it was
a Google Chrome add-on. Thanks to it, you can easily add a gif wherever you