#1 Buying followers
Popular companies work hard to build a strong presence on this social network, so that by purchasing your way to the top you will do no favours.
As an experiment, Hotsuite created a fake account and bought an Intsagram followers to find out what would happen. The survey showed two main things with this tactic:
1. Engaging followers (engagement) has been flat. Although the first day there were 1000 followers, the content that was posted did not receive any comments.
2. Risky audience. By examining the followers, there was a conclusion that it was mostly teenagers who published some inappropriate content. These are not users that the brand wanted to connect to.
Instead of purchasing audiences, it is better to make a deliberate strategy, set smart goals, publish good content and engage the audience more.
#2 Ignoring numbers
When you create an account, it can be tempting to start setting up announcements and not looking too much at the response that the announcement has caused. But in order to use the full potential of Instagram, you must pay attention to the numbers. You can judge what type of content goes through the audience, which is the best time for announcements, or what headlines triggered highest engagement in the audience. All of this can be of great benefit when you want to spread awareness about your brand and develop business with social networks.
What should be measured on Instagram ?
- number of followers, growth and their loss
- their engagement ( lines and comments)
- Use of your #
- CTR for your URL in the description
- Mention (How many others mention in your announcements)
- Announcements Frequency
- the demographic characteristics of your audience
- the time of engagement of audiences
- sales through Instagram (by creating a special Instagram coupon)
One way of following it, is certainly a Insights section on the account, which provides insight into who your followers are, when they are online, etc. You can also see Insights for individual announcements and Story.
Although numbers and statistics have not measured your success on Instagram, they can certainly help you to get the indication that you are doing something good or bad.
#3 Too many promotional activities
As with all other types of promotional tools and other social networks (especially Facebook), the constant imposing of its brand on Instagram is actually a way to keep the audience away.
If you have a product or logo in each picture, the followers will start to lose interest. Instead, try to do something more subtle, try to display interesting content with the values that your brand represents. If you’re not sure how to do this the best way, hire professionals to run your social networking profiles. You can also write a course from digital marketing and spread your knowledge.
For example, IKEA in Canada created an account that shows pictures of employees of people, the community they work in, the lifestyle content that they have in a subtle way closer to the audience and their products. This also builds a visual display of the brand showing how the products can look in reality.