Do You Need Progressive Web App?

Mobile consumers have been growing steadily, and it’s expected that more eCommerce sales will be on mobile than through traditional web browsing by 2021. To meet these demands, eCommerce companies need to offer intuitive and accessible interfaces that make mobile purchases quick and. That’s where progressive web apps (PWAs) come in.

What is a Progressive Web App (PWA)?

A progressive web app is a website that looks and feels like a native mobile app. PWAs run in the browser, so there’s no need to download the app from the Google Play Store or iOS App Store.

PWAs are meant to eliminate a range of issues from slow networks to data limitation or complete lack of connectivity. Websites that meet all the requirements of a PWA leverage the latest web technologies to provide a reliable, fast, and engaging user experience.

Twitter is one example of a progressive web application. Go ahead and log into your Twitter account via your smartphone’s browser. You’re now using a PWA that’s capable of performing real-time notifications, offline notifications, and other app-like functions.

Another progressive web app example can be found in Gmail. Again, log into your Gmail account via your smartphone’s browser, and you’ll experience an app-like experience that allows you to individually select emails, label them, move them between folders, and so forth. You’ll also see new emails drop into your inbox in real-time. 

PWAs vs. responsive websites

Responsive websites were the next logical step when mobile became popular. It let companies offer a better experience for mobile users, without the costs of developing native apps. This also means that responsive websites don’t have capabilities like offline support, push notifications, and other native-like features that users expect on their phones. Тhese features can drive customer engagement and conversions, so eCommerce companies may want to consider converting your responsive website into a fully-functioning PWA.

PWAs vs. native apps

Native apps are built to run on a specific operating system like Android or iOS. Developers need to use specific languages like Java or Swift to build the apps, or give up some of the native look and feel with a cross-platform development tool like React native. Once built, the app must be submitted and reviewed by the Google Play or Apple store to make sure it’s up to each platform’s standards. All in, this process can take months. PWAs sidestep all of this because they’re just an extension of your website with newer web features that offer a more native-like experience. You don’t deal with app stores, and the technologies are standard for frontend developers.

Responsive website vs native app vs Progressive Web App (PWA)

Source: Coredna.com

Basic digital skills

What are the basic digital skills?

Digital skills are broadly defined as those needed to use digital devices, communication applications, and networks to access and manage information, that covers a huge range and variety of skills. There are different tiers of digital skills.

Essential Digital Skills

  • Using devices and handling information.
  • Creating and editing.
  • Communicating.
  • Transacting.
  • Being safe and responsible online.

Universities around the world are offering their courses online for free (or at least partially free. These courses are collectively called MOOCs or Massive Open Online Courses. Listed and categorized according to the subjects can be found on the following links:


According to marketingland.com GoogleFacebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer. More than two-thirds of all digital spending!

Facebook and Google have been predicted to control an estimated 59.3 percent of all digital ad spend in the U.S. Both platforms have launched a series of capabilities to bring more automation into campaign management. Fundamentally, Facebook and Google’s updates are building machine learning into campaign strategy at higher level than other companies.

Introduced in 2019, the Google Local Ads format is designed for one purpose: to drive brick-and-mortar store visitation. Google Local Ads use a combination of display, text, and video assets across Google search, Google Maps, Google Display Network, Google My Business, and YouTube to optimize across platforms with the goal of driving brick-and-mortar store visitation.

Google collects data on their more than one billion active users across three million websites and apps to identify users’ demographics, behavior, location, and intent. They then use machine learning technology to identify consumer patterns to optimize budgets toward users most likely to visit a store location.

Facebook includes a list of inventory where advertisers can purchase media, including Facebook, Instagram, and Facebook’s related mobile apps, mobile websites, Instant Articles, and videos. In June 2019, the platform slowly started to introduce Instagram Explore as an additional placement for advertisers to display creative messaging. Facebook Search Results Ads are available to all advertisers. Ads that are added to the Facebook Search Results placement will appear both in general search result pages and Marketplace search results and are designed to fit each experience natively. Furthermore, they look similar to News Feed ads, have the same transparency and controls, and share the same “Sponsored” label as other ads across Facebook.

Advertisers are strongly encouraged to bid on automatic placements to achieve more efficient campaigns by selecting all available inventory. In 2019, 68 percent of competitor agencies have started adopting automatic placements or using at least four placements. Facebook’s bidding system leverages machine learning to help automate where ads are seen to maximize results. 

Platforms become more accessible for small businesses by automating day-to-day responsibilities that signals a trend for smarter campaigns by automating all digital campaigns within Google and Facebook, with more data signals to optimize what would be difficult to do manually .

#Google Local Ads #Facebook #Instagram #Instant Articles #Google #GoogleSearch #GoogleMaps #GoogleDisplayNetwork #GoogleMyBusiness #YouTube

Digital trends in HR

Digital HR is about leveraging technology in order to make HR more effective and drive better business value.
Digital HR is a process optimization in which social, mobile, analytics and cloud (SMAC) technologies are leveraged to make HR more efficient, effective, and connected.
The sole application of new technologies is not what makes HR digital. Digital HR should also align culture, talent, structure, and processes to balance efficiency and innovation, as well as to sustain a measurable impact on the greater organization as it continuously transforms.”
According to Dave Ulrich, the digital HR journey of any company involves four phases:

1. HR efficiency. In this phase, companies invest in and build technology platforms that efficiently manage HR processes; often through existing HR technology providers.
2. HR effectiveness. In this phase, technology is used to upgrade practices in people (staffing, training), performance management, communication, and work.
3. Information. In this phase, information is shared for business impact. Data is accessible, internal data is combined with external data, and people analytics is leveraged to create business-relevant insights.
4. Connection/experience. In the final phase, digital HR is leveraged to create a connection between people. Social networks are leveraged, experiences between people are created, and technology enables a stronger feeling of belonging.

How Digital HR is transforming Human Resources

Just as digital technology has changed our everyday lives, it’s now transforming HR. It enables HR to (among other things):

Use data & analytics
Slowly but surely, HR is starting to understand the value data analytics can add to the business. Preselection, learning & development (L&D), employee engagement, you name it; there’s HR technology out there to measure every single part of the employee lifecycle.

Improve the employee experience
For 21st century employees, the line between their professional and personal lives has become blurred. Yes, they’ll check their social media account during office hours, but they’ll equally check their work emails during the weekend.
As such, they expect to be treated as customers and they want their employer to provide them with a similar user experience when it comes to the digital work environment.

Be competitive in the war for talent
Millennials and generation Z – in other words, the (future) workforce – are constantly connected to social media and glued to their phones. Companies that use these digital technologies for various HR purposes – think sourcing, preselection and learning & development for instance – have a significant competitive advantage when it comes to seducing this demanding generation of workers.

Source  https://www.digitalhrtech.com/digital-hr-trends/

Will A/VR technology change conventional shopping?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. In Virtual Reality (VR), the users’ perception of reality is completely based on virtual information. In Augmented Reality (AR) the user is provided with additional computer generated information that enhances their perception of reality.
Augmented reality blends what the user sees in their real surroundings with digital content generated by computer software. The additional software-generated images with the virtual scene typically enhance how the real surroundings look in some way.

Consumers today are more demanding about shopping process. They want to get info about products they want to buy without foregoing time or effort. Augmented and virtual reality (A/VR) technology is a solution that meets bigger shopper expectation. A/VR is a technology that can provide the solutions needed to simplify people busy life. Nielsen Case Study about understanding Viewer Engagement in New Environments, confirms it. This study showed that VR environments are meaningfully more engaging than 360-degree video or TV environments.  It was found that content in VR is more emotionally engaging than content in other environments, eliciting a 27% higher emotional engagement than the TV experience.

A/VR technology are allowing shoppers “virtually try before you buy” scenarios and smarter decision making for consumers, especially when purchasing new or unknown products. So, as global consumers listed A/VR as the top technology they’re willing to use to assess products, Companies gets the tools to reach out to consumers where they are. A/VR technology is opening up doors for companies to interact, engage and share information with consumers. Artificial intelligence and machine learning is expected to drive more intelligent data interpretation, allowing businesses to personalize, predict and recommend products and offers based on shopper habits and preferences. The same data and technology will also give companies a better sense of how their marketing investments are attributed to sales outcomes, helping them to optimize and individualize future campaigns.

With all this in mind, it is not hard to imagine how A/VR technology will make a major impact on and change conventional shopping experience in the next years.

Mailchimp free website builder

Mailchimp, known as an email marketing platform expanded into other marketing offerings for small businesses. They introduced a new website-building platform.

While the company already hosts basic landing pages visitors can click to from an email marketing campaign, the new website builder, launched in a beta version offers simple templates that businesses can use to build sites without coding skills needed. Business only needs domain name registration or can use generic name bussinessname.mailchimpsites.com to Create and host their website for free.

From now on users can reach clients and realize their marketing campaigns on the same platform, new  website builder  integrates with emails, landing pages, signup forms, social posts and ads.

PSD2 -Strong Customer Authentication Regulation

Strong Customer Authentication (SCA) is a new legal requirement from the European Union. It comes into force in September as part of the Revised Directive on Payment Services. PSD2 is aimed at fighting fraud and making online transactions more secure. If you’re not from, or doing business in the EU, SCA won’t affect you.

Strong Customer Authentication 

Each time you pay for something online, you confirm your identity in a process known as “authentication.” Authentication protects your money online.There are three ways (or authentication factors) to prove your identity:
Knowledge: a secret that only you know (a PIN, a password…);
Ownership: a physical object in your possession (ID, credit card, mobile phone);
Inherence: a physical feature unique to you (your fingerprint, signature, Face ID, or voice.)
Strong Customer Authentication (SCA) requires anyone processing online payments to require an extra step to verify a customer’s identity when they pay with credit cards or bank transfers online.

So instead of a single form of authentication, shoppers will be asked to provide two authentication factors from the list above. The exact method (for example, entering a one-time code) will be chosen by the cardholder’s bank.

What is PSD2?

The revised Payment Services Directive 2 (PSD2) aims to better align payment regulation with the current state of the market and technology. It introduces security requirements for the initiation and processing of electronic payments, as well as for the protection of consumers’ financial data. It also recognizes and regulates Third-Party Providers (TPPs) that are allowed to access or aggregate accounts and initiate payment services.In short, PSD2 aims at facilitating consumer access to their banking data and driving innovation by encouraging banks to exchange securely customer data with third parties.

Most effective digital marketing technique

According to SmartInsights.com Content marketing was the most effective digital technique based on the responses of global marketers in early 2018. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 20 percent pointed to content marketing. Following that was artificial intelligence and machine learning, big data, and social media marketing.

Trending products to sell online

We stand out 5 High Profit Products To Sell Online

According to Google Trends on worldwide online sales for 2018, the most profitable and best products to sell online to make money in 2019 are: 
1. Wireless Phone charger
You can sell these wireless charging pads on your store as they will not decline anytime soon.
 2. Dog Collars
Being such a loyal and friendly pet, people love to spend extra money for their beloved pets. You can easily sell dog collars, dog bowls, dog toys and much more to dog enthusiasts and dog lovers.
3. Watches
Men watches, women watches, fashion watches for both or fitness watches all of them have been in demand. 
4. Shapewear
Shapewear helps in looking slim. Shapewear have seen a lot of interest in people both young and old, men and women alike.  
5. Baby Toys
Though the trend doesn’t seem to rise currently but if you have something worthwhile for kids, it could indeed hit you a jackpot.
#digitaltrends #ecommerce #trendingnow #onlineshopping #googletrends