PSD2 -Strong Customer Authentication Regulation

Strong Customer Authentication (SCA) is a new legal requirement from the European Union. It comes into force in September as part of the Revised Directive on Payment Services. PSD2 is aimed at fighting fraud and making online transactions more secure. If you’re not from, or doing business in the EU, SCA won’t affect you.

Strong Customer Authentication 

Each time you pay for something online, you confirm your identity in a process known as “authentication.” Authentication protects your money online.There are three ways (or authentication factors) to prove your identity:
Knowledge: a secret that only you know (a PIN, a password…);
Ownership: a physical object in your possession (ID, credit card, mobile phone);
Inherence: a physical feature unique to you (your fingerprint, signature, Face ID, or voice.)
Strong Customer Authentication (SCA) requires anyone processing online payments to require an extra step to verify a customer’s identity when they pay with credit cards or bank transfers online.

So instead of a single form of authentication, shoppers will be asked to provide two authentication factors from the list above. The exact method (for example, entering a one-time code) will be chosen by the cardholder’s bank.

What is PSD2?

The revised Payment Services Directive 2 (PSD2) aims to better align payment regulation with the current state of the market and technology. It introduces security requirements for the initiation and processing of electronic payments, as well as for the protection of consumers’ financial data. It also recognizes and regulates Third-Party Providers (TPPs) that are allowed to access or aggregate accounts and initiate payment services.In short, PSD2 aims at facilitating consumer access to their banking data and driving innovation by encouraging banks to exchange securely customer data with third parties.

Most effective digital marketing technique

According to SmartInsights.com Content marketing was the most effective digital technique based on the responses of global marketers in early 2018. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 20 percent pointed to content marketing. Following that was artificial intelligence and machine learning, big data, and social media marketing.

Trending products to sell online

We stand out 5 High Profit Products To Sell Online

According to Google Trends on worldwide online sales for 2018, the most profitable and best products to sell online to make money in 2019 are: 
1. Wireless Phone charger
You can sell these wireless charging pads on your store as they will not decline anytime soon.
 2. Dog Collars
Being such a loyal and friendly pet, people love to spend extra money for their beloved pets. You can easily sell dog collars, dog bowls, dog toys and much more to dog enthusiasts and dog lovers.
3. Watches
Men watches, women watches, fashion watches for both or fitness watches all of them have been in demand. 
4. Shapewear
Shapewear helps in looking slim. Shapewear have seen a lot of interest in people both young and old, men and women alike.  
5. Baby Toys
Though the trend doesn’t seem to rise currently but if you have something worthwhile for kids, it could indeed hit you a jackpot.
#digitaltrends #ecommerce #trendingnow #onlineshopping #googletrends

Panel Discussion: Perspectives on the Development of the Digital Market in Macedonia

Posted by Marketing365

IAB Macedonia, the association that unites internet portals, agencies and advertisers in the country, on Thursday (05.09.2019), starting at 18:30 at DoubleTree By Hilton hotel organizes an open panel discussion on “Perspectives of digital market development in Macedonia ”.

The aim is to discuss current topics and challenges related to the further development of the Macedonian digital market, increasing internet advertising, developing new interactive advertising formats, online media self-regulation, registering online portals that adopt the IAB Code of Ethics and others. in the relation of advertisers-media-institutions.