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Ways To Optimize Your E-Commerce Website

E-commerce has changed the way people shop. The majority of shoppers prefer going online, finding what they want, then ordering it. It seems that e-commerce has modified the shopping behavior of consumers in more ways than one. Such modifications have prompted business owners to launch e-commerce websites to fully adapt to innovation.

If you plan on starting an online business, or maybe you already have, it is good to know how to optimize your e-commerce website. The following tips can help you optimize your e-commerce website effectively:

It is important to increase your site speed. Online shoppers are not very keen on waiting. There are several other websites they can check out when one website won’t load or work as expected.

Learn about the render start time (RST) RST is how long it takes for the website to display its first page or content. When RST is longer than usual, it’s annoying and you can’t expect your customers to wait. If you don’t know already, Google also considers site speed when ranking websites. To check your site’s speed, you can use Google Checker. 

Check out these tips below on how you can increase your website loading speed:

·  Reduce the data size of your files. You can do this by compressing photos, videos, and other content.

·   Get a faster web hosting plan if you can afford it. The cost may be higher, but a competitive web hosting plan can potentially increase your website’s loading speed.

·   Reduce the number of plugins. Plugins add several features to your website but the more plugins there are, the more resources will also be needed for them to run. Aside from slowing down the website, it may also cause security issues with third-party providers.

There are several ways you can help increase your website speed. If you’re not sure which one applies to your website, you can also consider reaching us for help. We can be of great help when optimizing your e-commerce website. We are also offering full strategic services that can help your marketing activities.

AWARENESS IS CRITICAL WHEN IT COMES TO BRAND BUILDING

Compared with the alluring, immediate results of conversion-oriented marketing, brand building is slower to generate tangible returns. The returns, however, are meaningful—and measurable. In terms of actual sales, Nielsen’s experience base shows that on average, a 1-point gain in brand metrics such as awareness and consideration drives a 1% increase in sales. While it might be easy to dismiss a single percent as immaterial, a 1% return on sales of $1 billion equates to $10 million, which is far from immaterial.

Source: Nielsen
link https://www.nielsen.com/us/en/insights/article/2021/when-it-comes-to-brand-building-awareness-is-critical/?utm_campaign=Corporate_Marketing&utm_medium=Email&utm_source=SFMC&utm_content=Newswire_Newsletter&utm_id=06_16_2021

Do You Need Progressive Web App?

Mobile consumers have been growing steadily, and it’s expected that more eCommerce sales will be on mobile than through traditional web browsing by 2021. To meet these demands, eCommerce companies need to offer intuitive and accessible interfaces that make mobile purchases quick and. That’s where progressive web apps (PWAs) come in.

What is a Progressive Web App (PWA)?

A progressive web app is a website that looks and feels like a native mobile app. PWAs run in the browser, so there’s no need to download the app from the Google Play Store or iOS App Store.

PWAs are meant to eliminate a range of issues from slow networks to data limitation or complete lack of connectivity. Websites that meet all the requirements of a PWA leverage the latest web technologies to provide a reliable, fast, and engaging user experience.

Twitter is one example of a progressive web application. Go ahead and log into your Twitter account via your smartphone’s browser. You’re now using a PWA that’s capable of performing real-time notifications, offline notifications, and other app-like functions.

Another progressive web app example can be found in Gmail. Again, log into your Gmail account via your smartphone’s browser, and you’ll experience an app-like experience that allows you to individually select emails, label them, move them between folders, and so forth. You’ll also see new emails drop into your inbox in real-time. 

PWAs vs. responsive websites

Responsive websites were the next logical step when mobile became popular. It let companies offer a better experience for mobile users, without the costs of developing native apps. This also means that responsive websites don’t have capabilities like offline support, push notifications, and other native-like features that users expect on their phones. Тhese features can drive customer engagement and conversions, so eCommerce companies may want to consider converting your responsive website into a fully-functioning PWA.

PWAs vs. native apps

Native apps are built to run on a specific operating system like Android or iOS. Developers need to use specific languages like Java or Swift to build the apps, or give up some of the native look and feel with a cross-platform development tool like React native. Once built, the app must be submitted and reviewed by the Google Play or Apple store to make sure it’s up to each platform’s standards. All in, this process can take months. PWAs sidestep all of this because they’re just an extension of your website with newer web features that offer a more native-like experience. You don’t deal with app stores, and the technologies are standard for frontend developers.

Responsive website vs native app vs Progressive Web App (PWA)

Source: Coredna.com

Will A/VR technology change conventional shopping?

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. In Virtual Reality (VR), the users’ perception of reality is completely based on virtual information. In Augmented Reality (AR) the user is provided with additional computer generated information that enhances their perception of reality.
Augmented reality blends what the user sees in their real surroundings with digital content generated by computer software. The additional software-generated images with the virtual scene typically enhance how the real surroundings look in some way.

Consumers today are more demanding about shopping process. They want to get info about products they want to buy without foregoing time or effort. Augmented and virtual reality (A/VR) technology is a solution that meets bigger shopper expectation. A/VR is a technology that can provide the solutions needed to simplify people busy life. Nielsen Case Study about understanding Viewer Engagement in New Environments, confirms it. This study showed that VR environments are meaningfully more engaging than 360-degree video or TV environments.  It was found that content in VR is more emotionally engaging than content in other environments, eliciting a 27% higher emotional engagement than the TV experience.

A/VR technology are allowing shoppers “virtually try before you buy” scenarios and smarter decision making for consumers, especially when purchasing new or unknown products. So, as global consumers listed A/VR as the top technology they’re willing to use to assess products, Companies gets the tools to reach out to consumers where they are. A/VR technology is opening up doors for companies to interact, engage and share information with consumers. Artificial intelligence and machine learning is expected to drive more intelligent data interpretation, allowing businesses to personalize, predict and recommend products and offers based on shopper habits and preferences. The same data and technology will also give companies a better sense of how their marketing investments are attributed to sales outcomes, helping them to optimize and individualize future campaigns.

With all this in mind, it is not hard to imagine how A/VR technology will make a major impact on and change conventional shopping experience in the next years.

PSD2 -Strong Customer Authentication Regulation

Strong Customer Authentication (SCA) is a new legal requirement from the European Union. It comes into force in September as part of the Revised Directive on Payment Services. PSD2 is aimed at fighting fraud and making online transactions more secure. If you’re not from, or doing business in the EU, SCA won’t affect you.

Strong Customer Authentication 

Each time you pay for something online, you confirm your identity in a process known as “authentication.” Authentication protects your money online.There are three ways (or authentication factors) to prove your identity:
Knowledge: a secret that only you know (a PIN, a password…);
Ownership: a physical object in your possession (ID, credit card, mobile phone);
Inherence: a physical feature unique to you (your fingerprint, signature, Face ID, or voice.)
Strong Customer Authentication (SCA) requires anyone processing online payments to require an extra step to verify a customer’s identity when they pay with credit cards or bank transfers online.

So instead of a single form of authentication, shoppers will be asked to provide two authentication factors from the list above. The exact method (for example, entering a one-time code) will be chosen by the cardholder’s bank.

What is PSD2?

The revised Payment Services Directive 2 (PSD2) aims to better align payment regulation with the current state of the market and technology. It introduces security requirements for the initiation and processing of electronic payments, as well as for the protection of consumers’ financial data. It also recognizes and regulates Third-Party Providers (TPPs) that are allowed to access or aggregate accounts and initiate payment services.In short, PSD2 aims at facilitating consumer access to their banking data and driving innovation by encouraging banks to exchange securely customer data with third parties.

Trending products to sell online

We stand out 5 High Profit Products To Sell Online

According to Google Trends on worldwide online sales for 2018, the most profitable and best products to sell online to make money in 2019 are: 
1. Wireless Phone charger
You can sell these wireless charging pads on your store as they will not decline anytime soon.
 2. Dog Collars
Being such a loyal and friendly pet, people love to spend extra money for their beloved pets. You can easily sell dog collars, dog bowls, dog toys and much more to dog enthusiasts and dog lovers.
3. Watches
Men watches, women watches, fashion watches for both or fitness watches all of them have been in demand. 
4. Shapewear
Shapewear helps in looking slim. Shapewear have seen a lot of interest in people both young and old, men and women alike.  
5. Baby Toys
Though the trend doesn’t seem to rise currently but if you have something worthwhile for kids, it could indeed hit you a jackpot.
#digitaltrends #ecommerce #trendingnow #onlineshopping #googletrends

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