Google Analytics is golden standard for tracking website and marketing performance. Over the years, Google has released more versions starting with: Google Analytics: The very first instance of Google Analytics, which came out in 2005 Universal Analytics (UA): The new and improved version of Google Analytics that came out in 2012 Google Analytics 360: Software suite that, in […]
Ways To Optimize Your E-Commerce Website
E-commerce has changed the way people shop. The majority of shoppers prefer going online, finding what they want, then ordering it. It seems that e-commerce has modified the shopping behavior of consumers in more ways than one. Such modifications have prompted business owners to launch e-commerce websites to fully adapt to innovation. If you plan […]
AWARENESS IS CRITICAL WHEN IT COMES TO BRAND BUILDING
Compared with the alluring, immediate results of conversion-oriented marketing, brand building is slower to generate tangible returns. The returns, however, are meaningful—and measurable. In terms of actual sales, Nielsen’s experience base shows that on average, a 1-point gain in brand metrics such as awareness and consideration drives a 1% increase in sales. While it might […]
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IoT in education
One impactful way digital trends in education are reformulating the way students learn is through adoption of the Internet of Things (IoT). Mobile technology, including smartphones, tablets, and other connected devices provide many benefits, including improving learning outcomes. Cloud-connected devices can help professors tap into which students need more personal attention and make the teaching […]
Facebook study shows how social media may influence our vacation behavior
Facebook scientists want to know more about what vacation snaps could reveal about travel behavior and the world’s most popular locations — and they’ve trained an A.I. trained on some 58,000 geo-tagged photos to help do so. The concept is an interesting one. Tourist destinations frequently become popular because they are shared in the form […]
Do You Need Progressive Web App?
Mobile consumers have been growing steadily, and it’s expected that more eCommerce sales will be on mobile than through traditional web browsing by 2021. To meet these demands, eCommerce companies need to offer intuitive and accessible interfaces that make mobile purchases quick and. That’s where progressive web apps (PWAs) come in. What is a Progressive Web […]
Basic digital skills
What are the basic digital skills? Digital skills are broadly defined as those needed to use digital devices, communication applications, and networks to access and manage information, that covers a huge range and variety of skills. There are different tiers of digital skills. Essential Digital Skills Using devices and handling information. Creating and editing. Communicating. Transacting. Being safe and responsible […]
GOOGLE AND FACEBOOK’S AUTOMATION
According to marketingland.com Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer. More than two-thirds of all digital spending! Facebook and Google have been predicted to control an estimated 59.3 percent of all digital ad spend in the U.S. Both platforms have launched a series of […]