E-commerce has changed the way people shop. The majority of shoppers prefer going online, finding what they want, then ordering it. It seems that e-commerce has modified the shopping behavior of consumers in more ways than one. Such modifications have prompted business owners to launch e-commerce websites to fully adapt to innovation.
If you plan on starting an online business, or maybe you already have, it is good to know how to optimize your e-commerce website. The following tips can help you optimize your e-commerce website effectively:
It is important to increase your site speed. Online shoppers are not very keen on waiting. There are several other websites they can check out when one website won’t load or work as expected.
Learn about the render start time (RST) RST is how long it takes for the website to display its first page or content. When RST is longer than usual, it’s annoying and you can’t expect your customers to wait. If you don’t know already, Google also considers site speed when ranking websites. To check your site’s speed, you can use Google Checker.
Check out these tips below on how you can increase your website loading speed:
· Reduce the data size of your files. You can do this by compressing photos, videos, and other content.
· Get a faster web hosting plan if you can afford it. The cost may be higher, but a competitive web hosting plan can potentially increase your website’s loading speed.
· Reduce the number of plugins. Plugins add several features to your website but the more plugins there are, the more resources will also be needed for them to run. Aside from slowing down the website, it may also cause security issues with third-party providers.
There are several ways you can help increase your website speed. If you’re not sure which one applies to your website, you can also consider reaching us for help. We can be of great help when optimizing your e-commerce website. We are also offering full strategic services that can help your marketing activities.