Top Employment Trend no. 1
The way we hire is completely changed. Compared to a few years ago, candidates now have much more power over the availability of job search information.
According to surveys, the current job market is 90% candidate-driven. That means you no longer choose talent. But the Talent chooses you.
As a result, finding and hiring ideal job candidates, especially those with skills, has become extremely difficult, expensive and time consuming.
Top Employment Trend no. 2: Employment Marketing
What is Employment Marketing?
Employment marketing strategy is based on the implementation of marketing tactics in employment. Recruitment marketing is the process of nurturing and attracting talented individuals to work in your organization.
Importance of Employment Marketing ..
Employment marketing is a discipline that is introduced as a consequence of the current state of the labor market. Its main purpose is to keep abreast of the latest market trends and offer solutions to the companies that best accept these new challenges. Companies that are first to adopt these new hiring practices are likely to attract the best talent. This is why Employment Marketing will be the sole highlight of 2019 employment trends.
What is Incoming Recruitment?
Inbound Recruitment is a marketing strategy for hiring where you proactively and constantly recruit candidates to get them to choose you as their next employer. Your goal in incoming employment is to attract, convert and hire candidates.
Top Employment Trend no. 3: Employer branding
What is an Employer Brand?
Employer brand is a term commonly used to describe an organization’s reputation and popularity as an employer and its value to employees, as opposed to the more general corporate brand reputation and customer value proposition.
The Importance of Employer Branding
LinkedIn surveys have shown that more than 75% of job seekers research the reputation of the company and the employer’s brand before applying. Bad reputation companies are not only struggling to attract candidates, but also struggling to retain employees. This is why employer branding is one of the top employment trends in 2019!