Digital trends in HR

Digital HR is about leveraging technology in order to make HR more effective and drive better business value.
Digital HR is a process optimization in which social, mobile, analytics and cloud (SMAC) technologies are leveraged to make HR more efficient, effective, and connected.
The sole application of new technologies is not what makes HR digital. Digital HR should also align culture, talent, structure, and processes to balance efficiency and innovation, as well as to sustain a measurable impact on the greater organization as it continuously transforms.”
According to Dave Ulrich, the digital HR journey of any company involves four phases:

1. HR efficiency. In this phase, companies invest in and build technology platforms that efficiently manage HR processes; often through existing HR technology providers.
2. HR effectiveness. In this phase, technology is used to upgrade practices in people (staffing, training), performance management, communication, and work.
3. Information. In this phase, information is shared for business impact. Data is accessible, internal data is combined with external data, and people analytics is leveraged to create business-relevant insights.
4. Connection/experience. In the final phase, digital HR is leveraged to create a connection between people. Social networks are leveraged, experiences between people are created, and technology enables a stronger feeling of belonging.

How Digital HR is transforming Human Resources

Just as digital technology has changed our everyday lives, it’s now transforming HR. It enables HR to (among other things):

Use data & analytics
Slowly but surely, HR is starting to understand the value data analytics can add to the business. Preselection, learning & development (L&D), employee engagement, you name it; there’s HR technology out there to measure every single part of the employee lifecycle.

Improve the employee experience
For 21st century employees, the line between their professional and personal lives has become blurred. Yes, they’ll check their social media account during office hours, but they’ll equally check their work emails during the weekend.
As such, they expect to be treated as customers and they want their employer to provide them with a similar user experience when it comes to the digital work environment.

Be competitive in the war for talent
Millennials and generation Z – in other words, the (future) workforce – are constantly connected to social media and glued to their phones. Companies that use these digital technologies for various HR purposes – think sourcing, preselection and learning & development for instance – have a significant competitive advantage when it comes to seducing this demanding generation of workers.

Source  https://www.digitalhrtech.com/digital-hr-trends/

New employment trends to follow in 2019

Top Employment Trend no. 1
The way we hire is completely changed. Compared to a few years ago, candidates now have much more power over the availability of job search information.
According to surveys, the current job market is 90% candidate-driven. That means you no longer choose talent. But the Talent chooses you.
As a result, finding and hiring ideal job candidates, especially those with skills, has become extremely difficult, expensive and time consuming.

Top Employment Trend no. 2: Employment Marketing

What is Employment Marketing?
Employment marketing strategy is based on the implementation of marketing tactics in employment. Recruitment marketing is the process of nurturing and attracting talented individuals to work in your organization.

Importance of Employment Marketing ..
Employment marketing is a discipline that is introduced as a consequence of the current state of the labor market. Its main purpose is to keep abreast of the latest market trends and offer solutions to the companies that best accept these new challenges. Companies that are first to adopt these new hiring practices are likely to attract the best talent. This is why Employment Marketing will be the sole highlight of 2019 employment trends.

What is Incoming Recruitment?
Inbound Recruitment is a marketing strategy for hiring where you proactively and constantly recruit candidates to get them to choose you as their next employer. Your goal in incoming employment is to attract, convert and hire candidates.

Top Employment Trend no. 3: Employer branding

What is an Employer Brand?
Employer brand is a term commonly used to describe an organization’s reputation and popularity as an employer and its value to employees, as opposed to the more general corporate brand reputation and customer value proposition.

The Importance of Employer Branding
LinkedIn surveys have shown that more than 75% of job seekers research the reputation of the company and the employer’s brand before applying. Bad reputation companies are not only struggling to attract candidates, but also struggling to retain employees. This is why employer branding is one of the top employment trends in 2019!