E-mail marketing is a form of direct marketing, ie sending promotional emails to targeted market groups. The more widespread and accessible the use of email is, the more effective the end result is. Ideal for promotional activities.
One of the major advantages of email marketing is that you keep track of what happens with the message sent. That way you can get data on how many users will open the message, how many clicks on the links contained in the message, how many messages have reached the end users, and how many users have logged out of your mailing list.
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